Happy New Month to Becca Diaries’ Fans (BeDaFs). Hope you’re good today. It’s been a while I said a proper hello up here. Hope I’m pardoned for the long silence. Sometime last week, a promising programme went down in Ahmadu bello University Zaria. As usual, I got your back. I am going to give out all that went down! The programme was largely about Facebook for Creators.

The world can’t wait to discover the amazing things you create and the global community that you build. With over two billion people on Facebook and innovative creative tools at your fingertips, there are unlimited possibilities for you online (Facebook).

Join Facebook for Creators to stay up to date on all the latest tips and tricks, and test new Facebook features.

Join now by going to create a Profile and proceed to Page

First things first: Facebook profiles and Pages. You may already have a Facebook profile to help you connect with friends and family, and you can continue using it as a creator.

If you want people beyond your immediate friends and family to discover videos on your profile (whether or not they’re on Facebook) set your video posts to “Public”.

If you’re committed to building a public presence, we recommend that you establish a video-first Page.

 A video-first Page offers even more ways to make your content discoverable, understand your video performance and access tools that can help you earn money. Bear in mind that you’ve got to have a Facebook profile to create a Page.

Switch to a Page

Now it’s easier than ever to switch to a Facebook Page! The profile to Page migration tool helps you level up to a Page without losing everything you’ve built on your personal profile. Visit facebook.com/pages/create/migrate to create a new Page based on your profile, and use the Video creator category. Next, select which friends and followers to move from your profile, and easily transfer over your best content to feature.

When setting up your Page, here are some tips to consider:

  • i. Keep your Page name and URL consistent so that people can find you.
  • ii. Write a short bio to introduce yourself to your community.
  • iii. Choose a profile photo or video that’s up to seven seconds long.
  • iv. Create a cover photo or video that’s 20 to 90 seconds long.
  • v. Learn about the ideal dimensions for your Page’s profile and cover image.

Video-first Page

The video template for your Page helps you put your best foot forward as a creator. If you have a Page already and want to switch over to the video template, click Settings (top right-hand side of your Page) > Templates and tabs > Edit template and then select Video Page.

This template will ensure that your videos are “front and centre” on the Page for your fans to find.

Here’s what to expect:

Spotlight section: Pick up to five videos to feature at the top of your Page. Once a viewer watches a video here, it moves to the end of the unit.

Top videos: Directly below the Spotlight section, we’ll show your most recent videos with wide-screen thumbnails and comments from fans.

Playlists: Create playlists to organise your videos around different themes. Just visit the Video tab on your Page to set them up and organise your videos.

Introducing Creator Studio

Creator Studio brings together all the tools you need to effectively post, manage, monetise and track performance of your content, and take actions across all your Pages in a single place.

Creator Studio also helps you take advantage of new features and monetisation opportunities that you may be eligible for.

Here are some of the amazing things you can do:

Streamline video publishing: Compose, schedule and publish content across multiple Pages that you own. Bulk upload videos to a single Page.

Manage your content library: Explore and search across your entire content library for the Pages that you own, with post-level details and insights.

Simplify audience engagement: Manage interactions across all your Pages. Respond to Facebook Messages and post comments, as well as Instagram comments.

Track performance with insights: Track your total followers, see who is returning to view your content each week and see how long people are watching your videos.

Monetise your content: Onboard eligible Pages to ad breaks, review your monetisation insights and view payment-related statements.

Protect your content: Control where and how your original content appears with a streamlined Rights Manager on-boarding process and experience for Rights Manager for Creators.

So, that’s all for the Facebook creators. I do hope you find it useful. Remember that you need to put your knowledge to work in order to be sure of whatever is acquired. Feel free to share with friends and family.

Love always

Author

Rebecca Maulome Padonu is an enthusiastic writer with a soft spot for factions. A RubyWrites 2016 finalist. She has completed several freelance writing projects, including BBC Media Action’s Drama series, Story Story (series 32 & 33).

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